Thursday, July 2, 2020
Home Business Careem Invests $50m- becomes the Region’s Multi-Service, Super App

Careem Invests $50m- becomes the Region’s Multi-Service, Super App

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ISLAMABAD, JUN 15 (DNA) – Careem, the leading internet platform for a rapidly growing region extending from Morocco to Pakistan is now the region’s first everyday Super App.

As a Super App, Careem will provide multiple services alongside its core business of ride-hailing.  From the end of June 2020, an expanded range of services will be available to all of Careem’s 33 million registered users and 1.7 million Captains across 13 countries and over 100 cities.

Careem began expanding its core business initially with food and delivery in 2019 and is now offering services across three areas: Mobility of People, Mobility of Things, and Mobility of Money.

“The move from offline to online commerce is a secular and significant opportunity, one that has accelerated as a result of the global pandemic. Careem’s Super App supports this acceleration by bringing together people’s essential, everyday services in one place, with a single sign-on and integrated payment system. We are tailoring products and services to local needs so that people with busy lives can get right to the services that are important to them when they need them.” said Mudassir Sheikha, Co-Founder, and CEO of Careem.

Careem’s Super App reduces the time a person will spend looking for the right app, whilst making it simple and easier for customers to use multiple services. According to research from Apptopia, ride-hailing, and food delivery apps are amongst the top 10 most used apps – often used on a daily basis. Combining the two will allow users to combine tasks more efficiently.

Dara Khosrowshahi, CEO Uber said: “The Super App is Careem’s big bet for the wider Middle East region, and we’re excited by the positive, early signs we’re seeing, as people increasingly adopt digital services in their daily lives. I’ve been hugely impressed by the Careem team, as they have moved fast during the pandemic to innovate and meet changing consumer demand.”

On the Careem Super App, customers can now arrange a ride with one of Careem’s Captains, order food from over 10,000 partner restaurants across the region, and order daily essentials 1 from supermarkets, pharmacies, or other businesses. The Super App user can also choose a business not yet on the Super App and have goods purchased and picked up by a Captain and delivered to wherever they are.

Every customer has access to Careem PAY – making it simple to pay for all services in a secure way. People can also transfer credit via Careem PAY to pay back family and friends or easily split a bill. Careem has also expanded its Rewards scheme. Super App customers now earn rewards points on every ride and order. Rewards points can be redeemed for discounts on rides, food, partner services, or donated to a wide range of charities.

Captain’s, both car and bike, experience changing demands throughout the day. Increased demand across the Super App will provide Captains greater earnings and opportunities to serve more customers in more ways this is particularly relevant during the Covid-19 pandemic. By spending less time waiting for rides and more time earning, Captains will get more out of their time with Careem.

careem
Careem-Green BIKE. – ALRAVI

The Super App enables merchants to partner with Careem and expands their business by expanding their customer base, payments, and logistic capabilities. Partners will gain access to Careem’s 33 million registered users, Careem PAY payments infrastructure, along with a fast-growing network for last-mile delivery (LMD).

Careem’s purpose is to make people’s everyday life simpler so that they can realize their potential and spend time on things they care about most. Becoming a Super App and simplifying the lives of people in the region in more ways is aligned with its purpose and is a natural evolution of the business to stay ahead of customer demands and market capabilities.

From a business performance perspective, Careem expects to see increased revenues, lower customer acquisition costs, and improved customer retention metrics through cross-selling and customer use of multiple products and services. Over time, Careem will open its Super App to 3rd parties and developers to build their own services to live on Careem’s Super App platform.

The roll-out of Careem’s Super App started in March 2020 and is expected to complete by the end of June 2020.

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Total Cases

10,960,668

Total Deaths

522,979

Total Recovered

6,127,637

Country/Region
Confirmed cases
Deaths
Recovered
Active cases
USA
2,830,497
131,413
1,185,065
1,514,019
Brazil
1,496,858
61,884
916,147
518,827
Russia
661,165
9,683
428,978
222,504
India
627,168
18,225
379,902
229,041
Spain
297,183
28,368
0
268,815
Peru
292,004
10,045
182,097
99,862
Chile
284,541
5,920
249,247
29,374
UK
283,757
43,995
0
239,762
Italy
240,961
34,818
191,083
15,060
Iran
232,863
11,106
194,098
27,659
Mexico
231,770
28,510
138,319
64,941
Pakistan
217,809
4,473
104,694
108,642
Turkey
202,284
5,167
176,965
20,152
Saudi Arabia
197,608
1,752
137,669
58,187
Germany
196,706
9,064
180,300
7,342
South Africa
168,061
2,844
81,999
83,218
France
166,378
29,875
76,802
59,701
Bangladesh
153,277
1,926
66,442
84,909
Colombia
106,110
3,641
44,531
57,938
Canada
104,771
8,642
68,347
27,782
Qatar
97,897
118
86,597
11,182
China
83,537
4,634
78,487
416
Egypt
71,299
3,120
19,288
48,891
Argentina
69,941
1,385
24,186
44,370
Sweden
69,692
5,370
0
64,322
Belarus
62,698
405
48,738
13,555
Belgium
61,598
9,761
17,044
34,793
Ecuador
59,468
4,639
28,032
26,797
Indonesia
59,394
2,987
26,667
29,740
Iraq
53,708
2,160
27,912
23,636
Netherlands
50,335
6,113
0
44,222
UAE
49,469
317
38,664
10,488
Kuwait
47,859
359
38,390
9,110
Ukraine
45,887
1,185
20,053
24,649
Singapore
44,310
26
39,429
4,855
Portugal
42,782
1,587
28,097
13,098
Kazakhstan
42,574
188
25,533
16,853
Oman
42,555
188
25,318
17,049
Philippines
38,805
1,274
10,673
26,858
Poland
35,146
1,492
22,209
11,445
Panama
34,463
645
15,945
17,873
Bolivia
34,227
1,201
9,764
23,262
Dominican Republic
34,197
765
18,141
15,291
Afghanistan
32,022
807
16,041
15,174
Switzerland
31,967
1,965
29,200
802
Bahrain
27,837
94
22,583
5,160
Romania
27,746
1,687
19,363
6,696
Israel
27,047
324
17,547
9,176
Armenia
26,658
459
15,036
11,163
Nigeria
26,484
603
10,152
15,729
Ireland
25,489
1,738
23,364
387
Honduras
20,262
542
2,123
17,597
Guatemala
19,011
817
3,231
14,963
Japan
18,874
975
16,772
1,127
Azerbaijan
18,684
228
10,425
8,031
Ghana
18,134
117
13,550
4,467
Austria
17,941
705
16,514
722
Moldova
17,150
560
9,846
6,744
Serbia
15,195
287
12,912
1,996
Algeria
14,657
928
10,342
3,387
Nepal
14,519
31
5,320
9,168
Morocco
12,969
229
9,090
3,650
S. Korea
12,904
282
11,684
938
Denmark
12,815
606
11,769
440
Cameroon
12,592
313
10,100
2,179
Czechia
12,178
353
7,822
4,003
Côte d'Ivoire
9,992
68
4,660
5,264
Sudan
9,573
602
4,606
4,365
Uzbekistan
9,078
27
6,034
3,017
Norway
8,902
251
8,138
513
Malaysia
8,643
121
8,437
85
Australia
8,001
104
7,090
807
Finland
7,241
328
6,700
213
DRC
7,189
176
2,317
4,696
Senegal
7,054
121
4,599
2,334
El Salvador
7,000
191
4,115
2,694
Kenya
6,941
152
2,109
4,680
Macedonia
6,625
321
2,748
3,556
Kyrgyzstan
6,261
66
2,530
3,665
Venezuela
6,062
54
1,649
4,359
Tajikistan
6,058
52
4,690
1,316
Haiti
6,040
107
1,032
4,901
Ethiopia
5,846
103
2,430
3,313
Gabon
5,513
42
2,508
2,963
Guinea
5,450
33
4,392
1,025
Bulgaria
5,315
232
2,802
2,281
Bosnia
4,788
189
2,515
2,084
Djibouti
4,715
55
4,564
96
Mauritania
4,606
129
1,727
2,750
French Guiana
4,444
16
1,680
2,748
Luxembourg
4,395
110
4,012
273
Hungary
4,166
587
2,721
858
Costa Rica
4,023
17
1,589
2,417
Central African Republic
3,788
47
810
2,931
Greece
3,458
192
1,374
1,892
Thailand
3,179
58
3,059
62
Palestine
3,080
9
460
2,611
Somalia
2,944
90
951
1,903
Croatia
2,912
110
2,155
647
Albania
2,662
69
1,559
1,034
Mayotte
2,650
35
2,341
274
Nicaragua
2,519
83
1,238
1,198
Madagascar
2,403
24
1,040
1,339
Maldives
2,400
10
1,969
421
Cuba
2,353
86
2,221
46
Paraguay
2,303
19
1,108
1,176
Mali
2,260
117
1,502
641
Sri Lanka
2,066
11
1,827
228
South Sudan
2,021
38
333
1,650
Equatorial Guinea
2,001
32
515
1,454
Estonia
1,990
69
1,842
79
Iceland
1,850
10
1,828
12
Lithuania
1,825
78
1,536
211
Lebanon
1,796
35
1,242
519
Slovakia
1,700
28
1,466
206
Guinea-Bissau
1,654
24
317
1,313
Slovenia
1,634
111
1,384
139
Zambia
1,632
30
1,348
254
New Zealand
1,530
22
1,490
18
Sierra Leone
1,518
60
1,007
451
Congo
1,382
41
486
855
Malawi
1,342
16
271
1,055
Cabo Verde
1,301
15
629
657
Hong Kong
1,243
7
1,120
116
Yemen
1,221
325
513
383
Benin
1,199
21
333
845
Tunisia
1,178
50
1,039
89
Jordan
1,136
9
889
238
Latvia
1,122
30
988
104
Niger
1,081
68
959
54
Rwanda
1,063
3
493
567
Cyprus
999
19
833
147
Burkina Faso
967
53
846
68
Uruguay
943
28
825
90
Georgia
939
15
817
107
Mozambique
918
6
249
663
Uganda
902
0
847
55
Libyan Arab Jamahiriya
874
25
223
626
Swaziland
873
11
452
410
Chad
868
74
785
9
Andorra
855
52
799
4
Liberia
819
37
338
444
Sao Tome and Principe
717
13
260
444
Diamond Princess
712
13
651
48
Jamaica
707
10
555
142
San Marino
698
42
656
0
Malta
671
9
649
13
Togo
667
14
424
229
Zimbabwe
617
7
173
437
Montenegro
616
12
315
289
Channel Islands
571
47
512
12
Suriname
547
13
252
282
Réunion
531
2
472
57
Tanzania
509
21
183
305
Taiwan
448
7
438
3
Vietnam
355
0
336
19
Mauritius
341
10
330
1
Isle of Man
336
24
312
0
Angola
315
17
97
201
Syrian Arab Republic
312
9
113
190
Myanmar
304
6
223
75
Comoros
303
7
200
96
Namibia
293
0
24
269
Guyana
250
14
117
119
Martinique
242
14
98
130
Botswana
227
1
28
198
Mongolia
220
0
177
43
Eritrea
215
0
56
159
Cayman Islands
201
1
194
6
Faroe Islands
187
0
187
0
Guadeloupe
182
14
157
11
Gibraltar
178
0
176
2
Burundi
170
1
115
54
Bermuda
146
9
135
2
Cambodia
141
0
131
10
Brunei
141
3
138
0
Trinidad and Tobago
130
8
115
7
Monaco
106
4
95
7
Bahamas
104
11
89
4
Aruba
104
3
98
3
Barbados
97
7
90
0
Liechtenstein
82
1
81
0
Seychelles
81
0
11
70
Bhutan
77
0
50
27
Sint Maarten
77
15
62
0
Antigua and Barbuda
69
3
23
43
French Polynesia
62
0
60
2
Gambia
55
2
27
26
Macao
46
0
45
1
Saint Martin
43
3
37
3
Turks and Caicos Islands
42
2
11
29
Lesotho
35
0
11
24
Saint Vincent and the Grenadines
29
0
29
0
Belize
28
2
18
8
Timor-Leste
24
0
24
0
Grenada
23
0
23
0
Curaçao
23
1
19
3
New Caledonia
21
0
21
0
Saint Lucia
19
0
19
0
Lao People's Democratic Republic
19
0
19
0
Fiji
18
0
18
0
Dominica
18
0
18
0
Saint Kitts and Nevis
15
0
15
0
Falkland Islands (Malvinas)
13
0
13
0
Greenland
13
0
13
0
Holy See (Vatican City State)
12
0
12
0
Papua New Guinea
11
0
8
3
Montserrat
11
1
10
0
Western Sahara
10
1
8
1
MS Zaandam
9
2
0
7
British Virgin Islands
8
1
7
0
Caribbean Netherlands
7
0
7
0
St. Barth
6
0
6
0
Anguilla
3
0
3
0
Saint Pierre Miquelon
1
0
1
0
Updated on July 2, 2020 10:57 pm
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